<img class="alignnone size-full wp-image-6379" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/bench-advertising2.jpg" alt="bench advertising header image" width="667" height="297" />
We’ve all seen standard ads, but what about bench advertising? This post shows 10 great examples how creatives have turned the humble bench into wonderfully clever adverts :
Denver Water Benches
<img class="alignnone size-full wp-image-2050" title="denver water benches" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/denverwater-benchees.jpg" alt="Orange Water Benches" width="667" height="427" />
Denver (USA) Water Benches shows the message “How much water you give to your lawn … How much it really needs.” [© Sukle, USA : via ]
BMX Bench Advertisement
<img class="alignnone size-full wp-image-2049" title="bmx bench advertisement" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/bmx_bench.jpg" alt="bmx bench " width="667" height="451" />
Pretty unique bench advertisement produced for BMX Rider Magazine [link ].
Slim Fast Promotional Bench
<img class="alignnone size-full wp-image-2048" title="Slip Fast Bench" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/Slip-Fast-Bench.jpg" alt="Slimfast Narrow bench" width="667" height="499" />
Very clever Slim Fast Promotional Bench concept. Although, it’s rather worrying that some modern-day models would fit on this! [link ].
Stadium Seat Bench Advertising
<img class="alignnone size-full wp-image-2052" title="Stadium bench Seat Ad" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/Stadium-bench-Seat-Ad.jpg" alt="Striped Bench" width="667" height="511" />
‘Stadium Seat’ bench ad for TV company, Telia, where people are encouraged to ‘watch TV anywhere’. Football fans who used the benches could watch live football on their mobile phones [Full story link © art Director: Henric Almquist ].
Becherovka “Get Closer” Park Bench
<img class="alignnone size-full wp-image-2045" title="becherovka get closer park bench" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/becherovka-get-closer-park-bench.jpg" alt="Blue park bench" width="667" height="468" />
The Becherovka “Get Closer” Park Bench. This would definitely get noticed. The site explains: “Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term communication strategy of Becherovka is captured is a slogan: Get closes. That’s why our Becherovka bench is specially designed to help people do just that.” [© link ]
Bench Advertising for Homeless Charity
<img class="alignnone size-full wp-image-2053" title="arrels bench" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/arrelsbench.jpg" alt="Arrels Fundacio Bench" width="667" height="445" />
Arrels Fundacio Bench. The surrounding ground reads “For many people in Barcelona this is their home. Give Barcelona a roof. Arrels Foundation” [© Altraforma, Spain : via ].
Erasco Bench Advertisement
<img class="alignnone size-full wp-image-2046" title="Iberasco Park Bench Advertisement" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/iberasco.jpg" alt="Iberasco Bench Ad" width="667" height="472" />
The image above is for the foreign branded hot-drink Iberasco [link ].
Kit-Kat® Bench Advertising
<img class="alignnone size-full wp-image-2047" title="kitkat bench advert" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/kitkatbench.jpg" alt="kitkat bench " width="667" height="444" />
A bench that represents Kit-Kat® chocolate bar segments…Choctastic [link ].
First Ontario Credit Union’s Bench
<img class="alignnone size-full wp-image-2051" title="Extra Safe bench" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/ExtraSafebench.jpg" alt="Credit Union Bench" width="667" height="441" />
First Ontario Credit Union’s “Extra Safe” Bench advertisement [© TBWA\Toronto : via ]
Chair Lift Bench Ad
<img class="alignnone size-full wp-image-2054" title="chairlift empty" src="http://soak-blog.andrewkelsalldes.netdna-cdn.com/wp-content/uploads/2011/08/chairlift_empty.jpg" alt="chairlift bench" width="667" height="480" />
“In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.” [link : via ]
All images above are copyright © of their respective holders.
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